One minute QA
A few years ago, I was looking into displaying a billboard ad along the local freeway in our area. At the time, it cost more than a thousand dollars every month.
A 4-week billboard advertising campaign in Salt Lake City today can cost in excess of $5,000. The cost of a billboard in Times Square may range in cost from $5,000 for a 1 day program to well over $50,000.
Since that cost accounts for the billboard only, the ad design and creation would all be in addition.
I’m interested in your opinion, so I ask you which is the most impressive?
A 4-week billboard advertising campaign in Salt Lake City today can cost in excess of $5,000. The cost of a billboard in Times Square may range in cost from $5,000 for a 1 day program to well over $50,000.
Since that cost accounts for the billboard only, the ad design and creation would all be in addition.
I’m interested in your opinion, so I ask you which is the most impressive?
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1 Link only
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2 Link with small text explanation
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3 Link with small image and text explanation
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4 Link with medium picture and text explanation
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5 Link with large picture and text explanation
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Which link type would you use? Which one are you using?
This may seem like a relatively incidental question. But when compared with the millions of links that are shared every day, you may want to ensure your digital billboard (eg link) is displaying what you really want. You have already decided which format you are using. Did you know that?
You control the way your links display, but how they look may not be the same in the various media of choice. Messenger shows one result, while they may appear altogether differently in Google sheets (or any other social medium).
Are you ensuring your links are displaying what you hoped they would?
It’s not just your opinion. It’s already happening.
And it literally costs you nothing.
Surprised?
For example, the link to this page showed the image on the left when shared with Messenger before making a simple change. Now the image on the right displays, and it cost nothing. You can control exactly which image displays, and it can be an image on the page or something completely different.
This may seem like a relatively incidental question. But when compared with the millions of links that are shared every day, you may want to ensure your digital billboard (eg link) is displaying what you really want. You have already decided which format you are using. Did you know that?
You control the way your links display, but how they look may not be the same in the various media of choice. Messenger shows one result, while they may appear altogether differently in Google sheets (or any other social medium).
Are you ensuring your links are displaying what you hoped they would?
It’s not just your opinion. It’s already happening.
And it literally costs you nothing.
Surprised?
For example, the link to this page showed the image on the left when shared with Messenger before making a simple change. Now the image on the right displays, and it cost nothing. You can control exactly which image displays, and it can be an image on the page or something completely different.
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