I love the idea of adding value to everything you do. Mark Sanborn describes how.
There are only six ways:
More- give the customer more of what they want
Better- how can you do better everyday?
Faster- make saving the customer time an issue
Different- do something unique or novel
Less- take away things the customer doesn't want
Funner- add fun to the equation
Add value to the customer without costing anything extra. What's not to love?