What's not to love?

I love the idea of adding value to everything you do. Mark Sanborn describes how. 
There are only six ways:
  More- give the customer more of what they want
  Better- how can you do better everyday?
  Faster- make saving the customer time an issue
  Different- do something unique or novel
  Less- take away things the customer doesn't want
  Funner- add fun to the equation
Add value to the customer without costing anything extra. What's not to love?